Certified Financial Planner

Kevin Ridgeway, CFP

Kevin Ridgeway

After spending my entire career at a major financial institution, I realized the historical relationship between products and advice. Quality advice should always be the focus, which is often not the case with the traditional banking approach. The compensation model in the financial industry can emphasize certain products over others, making it difficult to deliver objective advice. As a fee-based financial planner, I ensure there are no hidden conflicts of interest, promoting one product or strategy over another, or one investment over another.

I quickly realized there was a better way to help clients, which is why I created my firm. I wanted to offer accessible financial planning that doesn’t rely on commissions from the sale of a product. My focus has always been to paint a clear picture of all the available tools someone has at their disposal to reach their financial goals.

As a graduate of the University of Western Ontario and a Certified Financial Planner®, you can feel confident that you are receiving quality advice from me. I provide financial guidance that is specifically tailored to your needs, completely independent of any of the pressures associated with a bank or insurance company that you may have felt in the past.

Reach Out to Kevin Ridgeway, Your Certified Financial Planner

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